Privacy Policy

Zen Chiropractic, Inc.

Effective Date: August 14, 2026

1. Overview

Zen Chiropractic, Inc. ("Zen Chiropractic," "we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have — including information collected through our website, patient intake forms, and text messaging (SMS) program. This policy applies to visitors of our website and to patients and prospective patients who interact with us by phone, text, email, or in person at our clinic.

2. Information We Collect

We may collect the following categories of information:

• Contact information: name, mailing address, phone number, email address
• Appointment and scheduling information
• Health information you provide as part of chiropractic, nutrition, red light therapy, power plate intake and treatment (protected separately under our HIPAA Notice of Privacy Practices — see Section 6 below)
• Billing and insurance information
• Communications you send us, including text messages, emails, and website form submissions

3. How We Use Your Information

We use the information we collect to:

• Schedule, confirm, and remind you of appointments
• Communicate with you about our services, clinic updates, and general marketing (where you've consented)
• Process billing and insurance claims
• Provide chiropractic care and maintain patient records
• Comply with legal and regulatory obligations

4. Text Messaging (SMS) Program

If you provide your mobile phone number and opt in through our intake form, website, or verbally, you agree to receive text messages from Zen Chiropractic, Inc., including Conversational, Marketing, and Notification messages (such as appointment reminders and scheduling communications).

4.1 No Sharing of SMS Opt-In Data

No mobile information obtained as part of the SMS consent process will be shared with third parties or affiliates for marketing or promotional purposes. All other categories of personal information collected through our SMS program exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties for any purpose.

4.2 Message Details

• Message frequency may vary.
• Message and data rates may apply.
• You may opt out at any time by replying STOP to any text message.
• For help, reply HELP or visit [Brand Website URL].
• Consent to receive text messages is not required as a condition of receiving care from Zen Chiropractic, Inc.

4.3 Protecting Your Health Information Over Text

Standard SMS text messaging is not a secure or encrypted channel. Please do not send protected health information (such as symptoms, diagnoses, or treatment details) by text message. Our text messages will be limited to appointment scheduling, reminders, and general clinic communication.

5. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate our practice (e.g., our text messaging/communications platform, billing services, and electronic health record systems), under agreements that limit their use of your information to providing services to us
• Insurance companies and payers, as needed to process claims
• Government or regulatory authorities, when required by law

6. Health Information (HIPAA)

As a healthcare provider, Zen Chiropractic, Inc. maintains a separate HIPAA Notice of Privacy Practices governing the use and disclosure of your protected health information (PHI). That notice is provided to you at intake and is available upon request. This Privacy Policy addresses general and SMS-related data practices and does not replace our HIPAA Notice of Privacy Practices.

7. Your Choices and Rights

You may:

• Opt out of text messages at any time by replying STOP
• Opt back in at any time by replying START
• Request access to, correction of, or deletion of your personal information by contacting us using the information below
• Minnesota residents may have additional rights under the Minnesota Consumer Data Privacy Act, where applicable, including the right to request access to or deletion of personal data

8. Data Retention and Security

We retain personal information for as long as reasonably necessary to provide services, comply with legal obligations, and maintain patient records consistent with Minnesota recordkeeping requirements. We use reasonable administrative, technical, and physical safeguards designed to protect your information.

9. Children's Privacy

Our text messaging program is intended for individuals 18 years of age or older, or the parent/guardian of a minor patient providing consent on the minor's behalf.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective Date" above reflects the most recent revision. Continued use of our services after changes take effect constitutes acceptance of the updated policy.

11. Contact Us

Zen Chiropractic, Inc.